No reserve sale attracts big crowds
The Trade Centre UK has teamed up with BCA to remarket all part exchange vehicles generated from the newly opened car supermarket in Wednesbury, offering all stock to be sold without reserve.
This unique approach attracted a huge crowd of buyers to BCA Walsall on Tuesday 2 May and bidding was fast and furious throughout the sale as every car was sold on the day.
The Trade Centre UK, the region's largest used car supermarket only opened to the public on Good Friday but had already generated hundreds of part exchanges in time for the inaugural sale.
The Trade Centre UK is the fourth car supermarket retailing under The Trade Centre brand with three Trade Centre Wales sites already established in South Wales, owned by founder and chairman Mark Bailey within his MTR Group Limited and established in 1999.
Robin Wilde, regional operations director at BCA, said: “Offering all stock without reserve created massive interest amongst buyers and the first sale saw 238 cars offered and sold. The auction lane was packed with buyers throughout the sale and feedback was universally positive.”
“The Trade Centre UK see this strategy as an investment to build interest in their brand in the wholesale market, and on the strength of the first sale, it’s proving a shrewd move.”
The Trade Centre UK sale will be every Tuesday at 1 pm at BCA Walsall.
The Trade Centre UK brand has grown since launch, the first store to open across the border from Wales is supported with investment in marketing across TV, radio, digital, outdoor and press to quickly establish the business as a household name in the Midlands.
The site offers 1,500 cars displayed for sale and has created over 200 jobs in the region.